Tuesday, January 29, 2008

Visual rhetoric

I find it interesting that visual rhetoric reflects a certain framing, and not mere contemplation of an image. It's no surprise then that advertisers strongly employ visual rhetoric in their campaigns, like in the Mercedes-Benz ads, where they connected positive words in their ads. There are also images, known as motivators, which have positive, inspirational visual rhetoric. But on the other hand, their doppelganger, some of which I think are pretty funny:











1 comment:

Unknown said...

Wow... just glancing they looked like regular motivational posters until I read the fine print... I like them. I especially agree with those on change and conformity.