I think that how words are used, decorated on paper, and how visuals are used play a BIGrole in manipulating or persuading people to think or choose a certain way when it comes to advertising. I've really noticed this in food and beer ads and commercials. Those who designed the ads use beautiful women or men to sell their product. As if those who purchase it will be great looking and have gorgeous sexy friends. Not only are they selling alcohol and food but sex as well. Even though food and sex may not relate, those who have viewed such ads will always have that vision with them and remember the product that was advertised. That's what the producers of the product want.