Advertising industry has a great deal of power to persuade people and manipulate their minds to make them buy any kind of products. Using the right visual and rhetorical aids can make any kind of goods and services look great and attractive to buy it.Bacardi & Company uses image of attractive woman who is more heavily emphasized than any other element in the picture. Showing the sex appeal persuades people, who are walking by this billboard, stop and start staring at it. In addition, wordings that say LIBRARIAN BY DAY. BACARDI BY NIGHT. I think evoke in people a human nature. The imagination of sexy librarian in a bar persuades you to go to the bar and actually drink some Bacardi while waiting for the beautiful woman.
2 comments:
Just a comment... It was pointed out in my High school Health class that most many beer comercials show only the bodies of the models, cutting off their heads and legs like this one. This, as it was said, takes the personal identity from the female and gives a feeling of control to the target male audience... though this ad contradicts the identity thing with the 'librarian by day'line.
it is sad that they have to have ads like that and that there are some of us that actually look at those people as their role models. it's actually very gross.
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