I love the way that subaru makes the impression that the car is like a boxer in top shape. It makes you feel as if the car is an athlete and is going to perform for you at the highest level. The other thing this made me think of was the recent baseball scandals with performance enhancing drugs. It almost makes the car sound like it is on steroids, or some other performance enhancing drug. If you are unable to read the bottom right corner it says performance enhanced.